# PPC & Google Ads Management Services | GTS Infosoft

Clicks are easy to buy. Leads that turn into customers are the hard part, and that's the number we manage to. GTS Infosoft runs Google Ads, Meta Ads and remarketing campaigns for businesses in India, the USA and Australia — search, shopping, display and YouTube — with conversion tracking wired up properly before a single rupee or dollar of your budget gets spent.

Our pricing is deliberately boring: a flat monthly management fee, quoted up front, separate from your ad spend. No percentage-of-budget creep, no twelve-month contracts, no mystery line items. And the ad accounts stay in your name from day one, so if we ever part ways, you keep every campaign, keyword list and piece of history we built.

We've run projects for 100+ clients over 16 years, and we've learned when to say no. If your landing page won't convert or your margins can't support the bid prices, we'll tell you before you spend — sometimes the honest advice is to fix the website first. That candour is why clients treat us as a long-term partner rather than another vendor burning through budget.

## Campaigns We Run
- **Google Search ads** — Tightly themed ad groups built around buying-intent keywords, with negative lists that grow every week. This is where most service businesses should start.
- **Shopping and Performance Max** — Feed setup, product segmentation and bid strategy for e-commerce stores — watched closely, because PMax will happily waste money unattended.
- **Meta ads** — Facebook and Instagram campaigns for demand that doesn't start with a search — lead forms, catalogue ads and creative testing on a schedule.
- **Remarketing** — Sensible-frequency campaigns that bring back visitors who didn't convert, across Display, YouTube and Meta. Cheap traffic, warm audience.
- **Landing pages and tracking** — We build sites too, so if the page behind the ad is the weak link, we can fix it — and every campaign gets GA4 and Tag Manager set up first.

## How We Keep Wasted Spend Down
- **Tracking before spending** — Conversion tracking gets tested and verified before campaigns go live. Optimising without accurate data is guessing with your money.
- **Weekly pruning** — Search terms reviewed weekly, negatives added, losing ads paused. Small, constant cuts protect the budget better than a monthly overhaul.
- **Budget pacing** — Daily caps and pacing checks so the month's budget lasts the month. You'll never discover on the 12th that it's already gone.
- **An honest kill switch** — When a campaign can't hit a workable cost per lead, we pause it and say so — instead of letting it run because it pads a report.

## What Working With Us Looks Like
- **You own the accounts** — Google Ads, Meta, GA4 — all created under your business, with us added as managers. Your data and history are never held hostage.
- **Flat monthly fee** — Management is priced by workload, not as a slice of your spend, so we've no incentive to push your budget up.
- **Reports that name real numbers** — Cost per lead, spend, conversions and search terms — monthly, in plain English, with our next moves listed. No dashboard theatre.
- **Fast to start, easy to leave** — First campaigns typically go live within one to two weeks. Month-to-month terms after that; we keep clients by performing, not by contract.

## FAQ

### How much does PPC management cost?
A flat monthly fee based on how many campaigns and platforms we're managing — quoted after we've looked at your account or goals. Your ad budget is separate, paid directly to Google or Meta from your own card, so you always see exactly where money goes.

### What's the minimum ad budget we need?
Enough to get statistically useful data in your market — for most Indian service businesses that starts around INR 30,000–50,000 a month; competitive USA or Australia keywords need more. If your budget genuinely can't work, we'll say so on the first call rather than take the fee.

### How soon will we see results?
Traffic starts the day campaigns go live. Useful results take longer: expect four to eight weeks of data collection and pruning before cost per lead settles at its real level. Judging PPC on week one is like judging a haircut mid-cut.

### What does your reporting cover?
Spend, clicks, conversions, cost per lead and the actual search terms triggering your ads — monthly, with a short written summary of what we changed and why. You also keep full access to the accounts, so nothing we report can't be checked.

### Do you require long-term contracts?
No. After the first month or two of setup and learning, everything runs month to month. And since the accounts are yours, leaving is as simple as removing our access — though most clients have stayed for years.

---
Source: https://gtsinfosoft.com/ppc-management · GTS Infosoft LLP